Measuring Behavioral Change in Coaching and Leadership Development
Executives don’t buy coaching. They buy results.
The challenge is that most coaches and trainers don’t measure te impact of their coaching engagements, so they can’t prove their coaching is actually making a difference. They rely too heavily on coach satisfaction surveys and other methods that only measure reaction and not change.
Introducing the measurement imperative.
When I talk with fellow coaches, they get excited about the idea of measurement. They know that it’s becoming more and more important in our industry and to our clients. But, they often don’t know how to measure effectively and efficiently. It’s not uncommon for the process to be overly administrative, confusing for both the coach and coachee and just plain cumbersome.
As a result, coaches often rely too heavily on satisfaction surveys, coachee self assessments or anecdotal data.
It doesn’t have to be that way.
There is a practical solution.
We can and must do better. It’s time to prove our coaching impact. It’s the right thing to do for our clients, our business and the industry as a whole. When participants walk away from this masterclass, they’ll understand the fundamental components to measuring in a way that adds more value for their clients, helps drive behavioral and perception change, and builds credibility with executive sponsors.
Measuring Behavioral Change in Coaching and Leadership Development – Masterclass
In this fun and engaging masterclass, Sal Silvester, co-author (with Marshall Goldsmith) of Stakeholder Centered Coaching – Maximizing Your Impact as a Coach, not only offers a mandate for measuring behavioral change in leadership development and coaching programs, but also offers practical tools and tips that enable coaches, trainers and organizational development leaders to measure change in their programs. If you believe that more effective leadership results in better business outcomes and you’d like to better measure your programs, then please join us for this masterclass.
In this masterclass, you’ll learn about:
- The measurement imperative: Why measure behavioral change in leadership development?
- Insights from behavior measurement of more than 162 leaders and implications of how coaching and leadership development programs are best structured
- Three critical factors to creating behavior change in leadership development programs
- How to measure change in leadership development in general, and with behavioral change specifically
How to build credibility with executive sponsors through measurement
Thank you. And please enjoy the masterclass!
Sal Silvester
Founder and CEO, Coachmetrix
Co-author Stakeholder Centered Coaching – Maximize Your Impact as a Coach