By Marshall Goldsmith and Sal Silvester
Executives buy results, not coaching. The problem is that most leadership and executive coaches do not measure the impact of their coaching engagements. They can’t prove that their coaching is actually making a difference. They rely too heavily on coach satisfaction surveys and other methods that simply measure reaction and not change.
It doesn’t have to be that way. We can and we must do better. It’s time to prove our coaching and training impact for our clients, our businesses, and the coaching and training industry as a whole.
Stakeholder Centered Coaching: Maximizing Your Impact as a Coach lays out the framework to help you generate better results from your coaching practice using the Stakeholder Centered Coaching® approach, a proven coaching methodology and philosophy created by Marshall Goldsmith that demonstrates ROI and dramatically increases the likelihood of a successful coaching engagement. The best part about Stakeholder Centered Coaching is that it’s a process you can use both personally and professionally for creating any kind of transformational change.
In this fun and engaging book, Marshall Goldsmith and Sal Silvester submit a mandate for measuring behavior change in leadership development and coaching programs and offer a practical process that enables coaches, trainers, and Organizational Development leaders to measure change in their programs. You’ll learn the keys to starting your coaching engagements with a strong foundation, how to implement suggestions from the people most impacted by a coachee, and tips for sustaining behavior change. This is a must-read book for those who believe that more effective leadership leads to better business results.
Amazon Special Offer
We are offering a free kindle download of Stakeholder Centered Coaching: Maximizing Your Impact as a Coach on May 15th – May 19th and a number of free resources for coaches to apply the concepts from the book immediately on their client engagements. Go here for more information.
In the mean time, checkout Marshall Goldsmith and Sal Silvester discussing some of the core concepts inStakeholder Centered Coaching: Maximizing Your Impact as a Coach in the video below.